Did you know that of all searches done on search engine; only 30% of the visitors goes to the second search page, and only 3% to the third search page?
And 70% of your potential customers will not see you if you rank on second page!
If you have a website, you clearly need to be on first page in search engine.
But where on first page?

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Let’s us take snapshoot over on a famous search engine Google you see above two screenshots. The left screenshot shown is Search Engine Result Page shown for a specific query on Google. The right screenshot displayed is a so-called "heat map" of the Google search screen, showing the areas in red where people focus on when they use Google. Yellow and blue colours indicate areas of less focus.
From the second image it becomes clear that a website which wants to be seen, needs to be in the top left hot spot; this hot spot is occupied by SEO results as well as PPC ads.
For most of our customers we recommend to use a combination of PPC+SEO, as the plans are complementary; they re-enforce each other. A PPC plan assures fast ranking and ROI in less than 1-2 months, while an SEO plan generally takes 6 months or more to take effect. Moreover, the PPC Plan provides excellent feedback on popular (and converting) keywords and key phrases used, which input is very useful for the SEO plan.
So we advice to use a PPC plan first (while developing and implementing the SEO plan), and as soon as the SEO plan has effect, out-phase the PPC Plan.