"To Catch More Profitable Clients, Learn to Fish". Business, Marketing, Small Business If you had to survive solely on the fish you catch, you would do everything possible to give yourself the best opportunity to not only catch fish, but also catch those that taste good and provide bountiful portions. You would check reports about what kinds of fish are biting and where they are biting. You would make sure you had the appropriate bait and lures for both the fish and the conditions. If you didn't have the right kind, you wouldn't get them. You would also need to know if they could be caught from shore or if you had to use a boat. For best results, you would know all of this before ever dropping a line into the water. Of course, if you didn't have to survive on your results, you could pick up a pole and head off to the water whenever you wanted. It wouldn't matter if you caught anything, as long as you enjoyed yourself. Peoples difference between a business and a hobby. Those who are successful in business give themselves the greatest possible opportunity to attract not only clients but also the most profitable clients. Only those who want a hobby can be cavalier about how they fish and the results they get. Since this is about your livelihood, let's talk about fishing in order to put food on your table and a roof over your head.
Are you fishing in the right spots? Are the fish you want to catch actually there? Are there other spots -- better spots -- that have more of your targeted fish? If you are fishing for accountants, do you belong to the local accountant association?

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